Στη Κίνα η μεγαλύτερη αντιπροσωπεία της Rolls-Royce

Ξέχασε το Abu Dhabi, οι απίστευτα πλούσιοι Κινέζοι είναι αυτοί που οδήγησαν την Rolls-Royce να ανοίξει εκεί τη μεγαλύτερη αντιπροσωπεία της στον Κόσμο. Η αντιπροσωπεία, έκτασης 1.200 τ.μ. βρίσκεται στη πόλη Shenyang, μια πόλη μεταξύ του Πεκίνου και της Βορείου Κορέας, πληθυσμού 8 εκατ. κατοίκων όπου εκεί έχει εργοστάσιο και η BMW.

Στις σχετικές ειδήσεις η Rolls-Royce

[Πηγή: Rolls-Royce]

INTRODUCING THE WORLD’S LARGEST ROLLS-ROYCE MOTOR CARS SHOWROOM IN SHENYANG, CHINA

Rolls-Royce Motor Cars today officially announced the opening of a new showroom in Shenyang, the capital city of Liaoning Province, China.

Rolls-Royce Motor Cars Shenyang is the sixteenth showroom in China and takes the position of world’s largest.

The 1,200 square metre space, covering two floors, can hold up to five Rolls-Royce models. The Shenyang opening forms part of sustainable growth plans for Rolls-Royce Motor Cars in China.

At the opening ceremony, Henrik Wilhelmsmeyer, Regional Director, Rolls-Royce Motor Cars Mainland China, said: “Rolls-Royce Motor Cars holds a remarkable 108 year legacy. This year in particular is very special, marking the 10th anniversary of the renaissance of the historic marque at the new Home of Rolls-Royce in Goodwood, England. We are delighted to celebrate such a milestone moment with the opening of the world’s largest showroom in the capital city of Shenyang in partnership with Shenyang Hong Lu Ming Zun. This development provides discerning individuals in the region direct access to the world’s pinnacle super-luxury marque.”

A Phantom Coupé, coated in midnight blue matched with seashell interior, was unveiled at the opening ceremony. Like other Phantom Series II models, the Coupé features significant improvements in design, drive-train and technology. It also plays host to a number of Bespoke elements such as silver twin coachline and blue seat piping to highlight its dynamic profile.

The all-new Shenyang showroom will meet increasing demand for Phantom and Ghost models in the region. Premium Bespoke personalisation services will also be available from the new facility, underlining the growing popularity of the service among Rolls-Royce owners in China and across the world. In the 10 years since production began at Goodwood, demand for the Bespoke service has grown to highest-ever levels of popularity. Nearly 95% of all Phantom family models and three out of every four Ghosts contain some element of Bespoke personalisation.

Last year, Rolls-Royce celebrated a third consecutive record year as 3,575 cars were delivered to customers across all corners of the globe, marking the highest annual sales in the 108-year history of the marque. 2013 is also set to be an exciting year for Rolls-Royce Motor Cars in China and across the world.

Wraith, the most powerful and dynamic Rolls-Royce in history, launched at Geneva Motor Show, will also debut at the 2013 Auto Shanghai very soon. The new Gran Turismo presents the perfect marriage of super-luxury and refinement with power, style and drama. The bold, charismatic lines of Wraith are a brave step forward for Rolls-Royce, and will attract a new generation of confident and successful Chinese men and women to the marque.

ROLLS-ROYCE MOTOR CARS PROVIDES GHOST EXTENDED WHEELBASE TO FAB1 MILLION PROJECT IN SUPPORT OF BREAST CANCER CARE

Rolls-Royce Motor Cars proudly presents FAB1, a Rolls-Royce Ghost Extended Wheelbase set to support FAB1 Million and Breast Cancer Care.

Headed by Chris Evans, the FAB1 Million project is set to raise £1 million for Breast Cancer Care through making this bespoke Ghost available to hire over the next twelve months. This extraordinary car will make appearances at exclusive events as well as being available for hire for any special day, with all proceeds directly benefiting Breast Cancer Care.

In support of this exciting project and very worthy cause, the Rolls-Royce Bespoke team has prepared a very special motor car, combining numerous exclusive bespoke elements, from pink accented umbrellas, to hand-embroidered headrests featuring the Breast Cancer Care pink ribbon motif. Further enhancements include unique ‘FAB1’ treadplates and a Blushing Pink and Crème Light interior leather scheme. An uplit Spirit of Ecstasy adorns the silver satin bonnet.

In addition to providing a superior ride experience and ample legroom, the passenger experience of this exceptional Ghost Extended Wheelbase is enhanced with hand veneered picnic tables, 9.2 inch LCD screens and a champagne coolbox. Passengers will be able to relax with a chilled glass of champagne, indulge in a concerto, courtesy of a 10-channel amplifier and 16 speakers delivering 600 Watts of surround sound, or simply sink into sumptuous leather seats and lambswool footmats, relaxing into luxurious silence as they journey to their destination.

“When I received the call from Chris Evans to support FAB1 Million, we immediately sprang into action,” said Jolyon Nash, Sales and Marketing Director. “It’s taken countless hours to create such a special car but every minute spent is absolutely worth it for such a valuable cause. We wish the project every success.”

The project is set to launch on Thursday 18 April with a star-studded point to point drive in FAB1 from Land’s End to John O’Groats.