Greek Tourism on Track for Record-Shattering €22 Billion in 2025

14:32 13/12/2024 - Πηγή: iEfimerida

Greek tourism is on track for another record-breaking year in 2025, with projected revenues reaching an unprecedented €22 billion.

The ambitious target, a €1 billion increase from the already impressive €21 billion expected for 2024, reflects the sector's resilience and adaptability in the face of global economic challenges.

Despite a slight dip

in average spending per visitor, the industry has exceeded expectations, thanks to an extended tourist season and a more diverse range of visitors.

Officials attribute this success to robust planning and the ability to adapt to changing market conditions.

This optimism is further fueled by a pan-European survey conducted by Accor, which indicates continued strong demand for travel despite economic slowdowns in major European countries. The survey found that 53% of respondents plan to increase their travel budgets in 2025, while only 10% anticipate spending less.

Greece remains a top choice for European travelers, ranking third in popularity alongside France. According to the Accor survey, 16% of respondents intend to visit Greece in 2025, up from 13% this year. The country's appeal is also evident in its strong performance in the US market, where American tourists have demonstrated high spending power.

Greece's reputation as a premier destination is further bolstered by a string of recent awards, including its fourth consecutive win as "Best Tourism Destination" in the GT Tested Reader Survey Awards.

The accolades, combined with positive developments in key markets like Germany, where new tour operators are expanding their offerings to Greece, paint a promising picture for the future of Greek tourism.

By Giorgos Pappous

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Greek Tourism, Track,Record-Shattering €22 Billion, 2025