Greek Consumers Cut Spending Sharply Amid Financial Uncertainty, Data Shows

11:57 22/7/2025 - Πηγή: iEfimerida

Greek consumers are tightening their belts as daily expenses fell significantly in June, according to the latest data from Plum, a smart money management app.

The average spending per user dropped across key categories as households adjusted budgets ahead of the summer season.

The largest monthly declines compared to

May were seen in personal care and fitness (-50%), dining out (-50%), and clothing and accessories (-45%) — reflecting a clear pullback from non-essential spending.

Bills also fell sharply (-41%), while supermarket (-4%) and transportation (-23%) expenses declined more moderately.

Altogether, the data point to a broad effort by Greek households to trim their budgets.

Plum’s report suggests many consumers are postponing purchases for the upcoming summer sales, cutting energy consumption, or saving for holidays.

While inflation appears to have peaked, some spending reductions may reflect easing prices. Yet the sustained drop in consumption also reveals a more cautious and deliberate consumer mindset regarding financial planning.

The findings come from Plum’s monthly “Money Unwrapped” report, which analyzes changes in average user spending based on real transactions within selected categories.

One of the clearest trends is the ongoing five-month decline in dining and entertainment expenses, signaling that eating out is often among the first luxuries cut under financial pressure.

“Dining out is typically the first area where consumer confidence shows,” said Mrs. Marily Mitropoulou, Marketing Manager for Greece at Plum. “What we’re seeing is a shift toward more conservative behavior — people are turning bookings for restaurants into home-cooked meals, taxis into walking, and subscriptions into savings.”

Entertainment (-14%) and personal care (-50%) also followed similar downward trajectories despite a seasonal boost in spring.

Unlike previous periods when cuts targeted mostly extras, June’s data reveal reductions in essentials such as groceries, bills, and transportation.

Greek consumers appear to be reassessing even their daily habits, said Mrs. Mitropoulou.

As households become more selective in where they spend, safer, low-risk investments and expenditures with steady returns are gaining ground, according to the report.

The data underline ongoing challenges for Greece’s economy as consumers balance shrinking budgets with a desire to maintain quality of life during uncertain times.

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Greek Consumers Cut Spending Sharply Amid Financial Uncertainty Data Shows,