Greece on Track for Record Tourism Year in 2024

07:43 31/8/2024 - Πηγή: iEfimerida

Greece's tourism sector is booming in 2024, with travel arrivals and revenues showing a significant increase in the first half of the year.

According to Alpha Bank’s latest Economic Developments Bulletin, travel arrivals rose by 15.5 percent and revenues by 12.2 percent compared to the same period in 2023. July

was particularly strong, with international arrivals exceeding last year’s figures. 

The country's online reputation as a top travel destination remains high, driven by positive reviews of cultural and gastronomic experiences, weather, and sea quality. 

Visitor satisfaction scores also remain well above the European average.

Despite the overall increase in tourism revenue, average spending per trip has decreased for the third consecutive year, potentially due to inflation and the rise of the sharing economy. 

The growth of accommodation options through online platforms has contributed to this trend.

While the tourism sector's strong performance is encouraging, long-term resilience is key. The industry faces challenges such as external demand pressures, climate change, and labor shortages. 

The timely implementation of infrastructure projects and green investments is crucial to ensure the sector's continued growth and sustainability.

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Greece, Track,Record Tourism Year, 2024