Η Mopar παρουσίασε μία σειρά αξεσουάρ για το Fiat 500 facelift

Σαν να μην έφταναν οι επιλογές εξατομίκευσης που προσφέρει η ίδια η Fiat για το 500, η παρουσίαση και το επερχόμενο λανσάρισμα του 500 facelift –ή αν θέλεις, για να το συνηθίσουμε, Νέο 500- έφερε και την παρουσίαση μίας ολόκληρης σειράς αξεσουάρ της Mopar για το δημοφιλές μικρό.

Η σειρά, αποτελείται από 100+ αξεσουάρ, μεταξύ των οποίων ζάντες ελαφρού κράματος 14-16 ιντσών, χρώματα, καλύμματα καθρεφτών, αυτοκόλλητα για την οροφή και τα πλαϊνά, σήματα, χαλάκια κλπ.

Για να γιορτάσει την περίσταση και να μας

δώσει ένα δείγμα του καταλόγου της, η Mopar παρουσίασε ένα εξατομικευμένο Νέο 500 με microcarbon, μαύρο wrap στην οροφή, τους καθρέφτες και το ταμπλό, χρωμιωμένο διακοσμητικό στο καπό, αυτοκόλλητα με την Ιταλική σημαία και δίχρωμες ζάντες ελαφρού κράματος.

Δελτίο Τύπου

Mopar makes the New 500 unique

The presentation to the international press of the New 500, evolution of an icon that has now become part of the collective imagery, is currently in progress in Turin. The historic Lingotto was chosen for the world première, a symbolic location which, like the 500, has adapted over time and evolved while remaining true to its tradition.

Mopar® – the reference brand for services, Customer Care, original spare parts and accessories for FCA brands – is also taking part in the event. For the occasion it is presenting the merchandising collection dedicated to the New 500, as well as a vehicle customised with a black micro carbon pack composed by wrapped for side mirror covers, roof and dashboard. Mopar customisation is completed by chrome bonnet line, tire valves caps with Fiat logo, black carpet mats, bicolour alloy wheel kit in matt grey and matt black, ivory 500 logo and Italian flag.

More than 100 specific accessories

Over 100 accessories have been designed specifically for the New 500, all top-quality products which perfectly match the technical and style features of the new car for full, complete customisation. The catalogue includes 14″, 15″ and 16″ alloy rims with different designs, colours and finishes; mirror domes either chrome-plated or painted in a variety of colours, distinctive side badges, chrome-plated moulding on the roof, rear spoiler and stickers for the sides and the roof. To increase the functionality of the new car, a tailgate rack is available with two systems for transporting winter sports equipment, like skis and snowboards.

The range includes three dedicated Sport packs – Black, Red and White – consisting of a coloured stripe along the belt of the car ending with a chequered pattern near the rear window, mirror domes in matching body colour and two specific key covers. Other key cover kits can be purchased individually to keep a token of your personality and your car in your pocket, like the sparkling “Swarovski” kit with 500 logo, the exclusive Corallo Red kit or the “Italy” kit with chevron pattern reproducing the colours of the Italian flag.

New customisation kits will be available with original wrapping films for the roof and mirror domes. Five colours are available: microcarbon black, matt silver, matt titanium, military green and jeans. The microcarbon black and military green variants also extend to the dashboard to pick up the special exterior inside the car.

Finally, the New 500 can be customised with original accessories, like a coat hanger on the front head restraint, carpet mats, steel kick plate and sports kit which includes aluminium pedal covers and foot rest. Regardless of the choice, Mopar products can transform a genuine automotive design icon into a one-of-a-kind piece.

Merchandising

A range of exclusive products for whoever loves the iconic Fiat and cares for style details which combine innovation and design: a sweatshirt with built-in earsets perfect for jogging, amplifier speakers for smartphone, handbag with clever mobile phone charger, or special lenses for improving the quality of photographs taken with your mobile phone.

All the items of the collection dedicated to the New 500 stand out for care for details and attractive graphics to appeal to the tastes of men and women alike. Other products in the range are sweatshirts and t-shirts with the 500 logo or wrapping inserts inspired by the stickers of the car in addition to colourful icons which refer to the world of 500.

Marketing of the Mopar collection dedicated to the new Fiat model will be kicked off in autumn.

Mopar Vehicle Protection

New 500 customers can also rely on “Mopar Vehicle Protection” service contracts, the only ones guaranteed by Fiat Chrysler Automobiles. Launched in 2013 in the EMEA region and currently present in over 36 countries with over 50 products, “Mopar Vehicle Protection” has developed an array of service contracts which include a complete series of options in terms of duration and mileage, to help customers take the best care of their car.

The “Mopar Vehicle Protection” service packages ensure maximum peace of mind with a comprehensive coverage on mechanical parts and dedicated service plans. Furthermore, all operations are carried out by highly specialised technicians who exclusively use genuine spare parts.

Extended warranty plans are available for the New 500 and specific service plans:

“Maximum Care” covering the electric and mechanical components of the car;

“Powertrain Care” for mechanical problems in the engine, gearbox and control module;

“Easy Care” for purchasing scheduled maintenance services in advance at competitive prices;

“Top Care”, the most complete program, which extends the manufacturer’s warranty and scheduled maintenance services.

Interestingly, the “Mopar Vehicle Protection” packages include all the peace of mind of roadside assistance services across Europe and all the value of a plan which, if the vehicle is sold on, can be used by its new owner.