Η νέα καμπάνια του οίκου Gucci είναι εμπνευσμένη από την καραντίνα

Ακόμη μια έκπληξη από τον Αλεσάντρο Μικέλε, τον διευθυντή δημιουργικού του Gucci: δόθηκε, την περασμένη Τετάρτη στη δημοσιότητα η καμπάνια για την κολεξιόν Φθινόπωρο/Χειμώνας 2020 του ιταλικού οίκου και σε αυτήν τα ίδια τα μοντέλα φωτογραφίζουν τον εαυτό τους από την άνεση των σπιτιών τους.

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The Ritual #guccitheritual #theritual #guccicampaign #alessandromichele #oncinha #animalprint #fashioncampaign #fashiontrends #70sfashion #tartan #fallwinter

#funfashion

A post shared by João Pedro (@jp_york) on Jul 30, 2020 at 11:13am PDT

Η πρωτότυπη καμπάνια

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Forging a campaign from a different point of view, for #GucciTheRitual the clothes traveled to the houses of the cast of models including @aronvitorr who wears #GucciFW20 denim pants with blazer worn over striped sweater. Discover more about the new campaign through link in bio. #AlessandroMichele #GucciFW20 @alessandro_michele

A post shared by Gucci Official (@gucci) on Jul 30, 2020 at 1:00pm PDT

Πλέκοντας, κάνοντας ηλιοθεραπεία ή περνώντας την ώρα με το αγαπημένο τους κατοικίδιο.

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In a self-portrait for #GucciTheRitual, @vincent.han.gogh holds the new #GucciJackie1961 bag featuring a long removable strap. Designed by @alessandro_michele Jackie 1961 flies above traditional accessory classifications with its non-binary attitude, versatile size and flexible styling possibilities. The style featured in this image is now available through link in bio together with a selection of leather styles available for pre-order. #AlessandroMichele #GucciFW20

A post shared by Gucci Official (@gucci) on Jul 30, 2020 at 9:00am PDT

Τα credits για τη «The Ritual» – αυτή είναι η επωνυμία της καμπάνιας – είναι εύγλωττα: Διευθυντής Δημιουργικού, Αλεσάντρο Μικέλε. Καλλιτεχνικός Διευθυντής, Κρίστοφερ Σίμοντς. Φωτογράφος/Σκηνοθέτης, μοντέλα. Hair Stylist, μοντέλα. Μέικ Απ, μοντέλα.

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“I decided to let the clothes travel towards the houses of the cast of models – the characters that have embodied my stories for years; individuals I chose precisely, over time, for their uniqueness that usually brings my campaigns to life. I asked them to represent the idea they have of themselves, to go public with it, shaping the poetry that accompanies them. I encouraged them to play, improvising with their life” @alessandro_michele gave the models of #GucciTheRitual campaign no script to follow. Discover more about the new campaign through link in bio. #AlessandroMichele
Music: ‘Alright’ by Supergrass.
Writers: Gareth Coombes, Daniel Goffey, Michael Quinn © 1995 EMI Music Publishing Italia Srl on behalf of EMI Music Publishing LTD (P) 1995 The Echo Label Limited, a BMG Company (copyright)
Courtesy of BMG Rights Management (Italy) srl Alessandro Michele explained.

A post shared by Gucci Official (@gucci) on Jul 29, 2020 at 10:42am PDT

«Αποφάσισα να επιτρέψω στα ρούχα να ταξιδέψουν προς τα σπίτια του cast των μοντέλων – των χαρακτήρων που για πολλά χρόνια έχουν ενσαρκώσει τις ιστορίες μου. Ατόμων που διαλέγω ακριβώς, στο διάβα των χρόνων, για τη μοναδικότητά τους η οποία συνήθως ζωντανεύει τις καμπάνιες μου» δήλωσε ο Μικέλε στο AnOther Magazine σύμφωνα με το ΑΠΕ – ΜΠΕ.

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A new type of creativity is unleashed for the #GucciFW20 campaign #GucciTheRitual. The self-portraits of the models are created from a brief to simply inhabit the looks by @alessandro_michele in their daily lives from the comfort of their own, intimate spaces and record themselves doing so, including @laminelo wearing a tailored jacked and shorts, with GG socks and leather moccasins. The campaign is art directed by @christophersimmonds with creative direction by #AlessandroMichele.

A post shared by Gucci Official (@gucci) on Jul 29, 2020 at 3:41am PDT

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Reposted from @lawrence.perry_ New @gucci campaign video out now for #GucciTheRitual