Expert Group returns to Greece with 14 new stores

19:14 19/2/2014 - Πηγή: E-Typos
Expert – a European electric and electronics chain group - has returned to the Greek market this year as part of an expansion strategy throughout Europe, through a business initiative
supported by 10 former Expert shop owners who have united their forces under the company Emporoviomihaniki AEBE.
The new company will act as licensing partner of Expert Group in Greece and will support a franchise retail unit network aimed to promote the Expert brand in the country.
The Group launched 14 new shops around Greece this year (seven in Athens and one each in Aliveri, Corfu, Naxos, Paros, Rhodes, Chalkida and Chania) with a mid-term goal of adding another 15-20 franchise stores by the end of the year. Constantinos Grammenos, president of Emporoviomihaniki said that project envisages a total of 45-50 stores by the end of 2015 and to gain a 5.0 pct market share by 2017.
Dieter Mathys, chief executive of Expert Group, said: “We are glad to welcome Greece again in our group,” adding that the network in Greece consisted of profitable, healthy enterprises operating under the Expert brand name.
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