H Fiat παρουσίασε τα Punto και Panda Young

Η Fiat παρουσίασε την Young έκδοση του Panda και του Punto.

Η έκδοση, είναι σχεδιασμένη για νέους και δυναμικούς πελάτες. Το Panda Young διαθέτει φωσφοριζέ κίτρινες λεπτομέρειες, ματ γκρι καλύμματα καθρεπτών και φυσικά, “Young” σήματα.

Το Punto είναι λίγο περισσότερο συγκρατημένο αφού διαθέτει τους ματ γκρι καθρέπτες όπως και το Panda αλλά έχει μαύρες λεπτομέρειες. Όπως στο εξωτερικό, έτσι και στο εσωτερικό, οι αλλαγές είναι περιορισμένες. Και τα δύο μοντέλα εξοπλίζονται με air-condition, νέες ταπετσαρίες με κίτρινες ραφές και ηχοσύστημα της Clarion που επιτρέπει στους ιδιοκτήτες να κάνουν streaming μουσική από το κινητό, στο αυτοκίνητο τους.

Οι πωλήσεις των Young εκδόσεων ξεκινούν σήμερα με την τιμή τους στην Ιταλία να ξεκινά από τις €9.950. Περισσότερες πληροφορίες, στο δελτίο τύπου που ακολουθεί.

[Πηγή: Fiat]

Δελτίο Τύπου

Fiat Panda and Punto: arrive new versions Young

ffers at the promotional price of € 9,950, the two new versions are dedicated to customers young, dynamic and attentive to the latest in connectivity and styleCharacterized by some distinctive elements both outside and in the interior, Panda and Punto Young Young fitted as standard with the innovative ‘My Stream Radio Clarion’ which allows you to stay connected to your favorite music and smartphones

The new TV spot is in tune with the young and fresh style of the two versionsUp to 500 euro extra discount for buying the whole range Punto and Panda thanks to “Fiat Simply Contagious”, a Facebook app that lets you earn points by sharing a page on your promotional content for Fiat

From tomorrow you can order all the new Italian Fiat dealerships Young Panda and Punto Young. Offers both at the promotional price of 9,950 euro launch until April 30 (thanks to the contribution of the authorized dealers, Fiat), the two new versions are dedicated to customers young, dynamic and attentive to the latest in connectivity and style, as evidenced by the rich and special standard features: for example the new ‘My Stream Radio Clarion’ and details of fluorescent color for exterior and interior. In addition, for a more comfortable and safe driving, both versions offer air conditioning and Young ESC complete with Hill Holder. List prices start at € 11,360 for the Panda Young and € 12,710 for the three-door Young Punto 1.2 69 hp. In addition, you can buy the Panda and Punto Young Young Sava with a loan with zero down, TAN zero and 2.71 percent APR.

The new Fiat Panda Young is available with all engines in the range and in 5 body colors: Ice White, Passion Red, Black Cinema, Silver gray and green meadow. Outside is characterized by some distinctive details, such as side and rear sticker with the logo Young, the mirror caps and wheel covers in matt gray matt gray with yellow hubcap Panda. The same footprint as fresh and dynamic is evident inside, where stands the fabric covering specific and yellow contrast stitching logo Young. In addition, you can further customize your Panda Young with the new color you pack that includes roof and mirror caps painted black, tinted rear windows and rear privacy.

Specifies the characterization of Point Young, available in 3 or 5 doors and with all engines in the range. The mirror caps are in matt gray, the mast is glossy black, burnished headlights. On both sides of the front stands the badge Young. The interior is distinguished by the seat upholstery fabric jeans with yellow stitching and the specific Young logo on the headrests. Finally, to further customize the style of Point Young Young Style Pack is available consisting of alloy wheels 15 “black diamond polished with tires 185/65 R15, tinted glass and front fog lamps.

Both models are offered in the series ‘My Stream Radio Clarion’, a technology that allows you to stay connected to your favorite music and smartphones, so you can call and interact with friends in total safety, without taking your hands off the the steering wheel.

The My Stream Radio has built-in Bluetooth wireless interface that supports voice commands and downloading of the phone book. The bluetooth audio streaming function provides the ability to listen to their own playlists in the car or the radio stream wirelessly from your smartphone or other device, including the i-Phone. All functions are easily controlled through the central knob, the radio is also equipped with sockets USB / AUX-in.

In practice, it is easy and safe to communicate with the outside world, listen to calls through your car’s audio system and talking through the microphone. Installed directly at the factory (in Pomigliano d’Arco for the Panda and the Punto in Melfi), Clarion radio has a 50Wx4 amplifier capable of transmitting a high quality sound with superior linearity and less distortion of a system with a conventional amplifier , even at maximum volume.

Young The range is launched with a specific advertising campaign, “declined” on television, web and radio. The new TV spot is in perfect harmony with the young and fresh style of the two versions and will communicate the offer common to the two models in terms of both the content of the product is the promotional price. The spot, created by Leo Burnett and directed by Federico Brugia, is aimed at a younger market and metro and all those who live life with enthusiasm and positivity. A real contagion of happiness thanks to the inexhaustible positivity of Fiat cars and their offers. Moreover, the campaign slogan is “Simply Contagious”!

The shooting took place in Spain, with the main car scene in the Fiat range. The campaign has already been output – with mounting variations – in Spain, Germany, Austria and Serbia. The communication platform is on TV, radio, web, print, and with particular attention to social networks.

In addition to being the slogan of the campaign, “Fiat Simply Contagious” is a Facebook app that will allow users who register to earn points simply by sharing on your Facebook page a promotional content for Fiat. It is the first time that such an initiative is launched: For every friend and friend of a friend who share the content you accumulate points that will help you get up to 500 € extra discount on the purchase of a Panda or a point. In practice, from 1 to 100 shares will be entitled to a discount of € 100, 101 to 200 points discount will be 200 € and so on until the threshold of 500 shares, worth € 500 discount. These discounts can be combined with promotional initiatives in progress.

The app has been online since April 1st and is communicated with the communication plan of the Gamma Young. The first phase is dedicated to the registration of the user while in the second phase of the project will start playing and earning points. The app will be active until May 15 and the accumulated coupon will be used by May 31.